# #d83b8a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d83b8a`
- RGB: rgb(216, 59, 138)
- HSL: hsl(330, 67%, 54%)
- OKLCH: oklch(0.607 0.204 354.3)
- Relative luminance: 0.1956
- Nearest named color: Beetroot Purple (#d33376, Δ 3.085) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d83b8a

## Tints & shades

- Tints (toward white): #dc4c94, #e061a1, #e372ab, #e788b8, #eb99c2, #eeaacc, #f2bfd9, #f6d0e3, #fae5f0, #fdf6fa
- Shades (toward black): #d1297d, #bb2570, #a62163, #911d57, #7b184a, #66143d, #511030, #3c0c24, #260817, #11030a

## Harmonies

- Complementary: #3bd88a
- Analogous: #d83bd8, #d83b3b
- Triadic: #8ad83b, #3b8ad8
- Split-complementary: #3bd83b, #3bd8d8
- Tetradic: #d8d83b, #3bd88a, #3b3bd8

## Colors that go with #d83b8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d83b8a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d83b8a: 5 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d83b8a in 4 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d83b8a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #d83b8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d83b8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d83b8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #d83b8a in 3 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d62e82 (4.59:1); AA: background → #0d0d0d (4.55:1); AAA: text → #a22061 (7.2:1)
- On black (#000000): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e26ea8 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d83b8a-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d83b8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.