# #d82b18

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d82b18`
- RGB: rgb(216, 43, 24)
- HSL: hsl(6, 80%, 47%)
- OKLCH: oklch(0.572 0.21 30.5)
- Relative luminance: 0.1639
- Nearest named color: Angry Tomato (#d82029, Δ 1.854) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d82b18

## Tints & shades

- Tints (toward white): #e73623, #e94b3a, #ec6051, #ee7568, #f18e83, #f4a39a, #f6b8b1, #f9cdc8, #fbe2df, #fef7f6
- Shades (toward black): #c52716, #ae2313, #9c1f11, #8a1c0f, #77180d, #60130b, #4e1009, #3c0c07, #250704, #120402

## Harmonies

- Complementary: #18c5d8
- Analogous: #d81865, #d88b18
- Triadic: #18d82b, #2b18d8
- Split-complementary: #18d88b, #1865d8
- Tetradic: #65d818, #18c5d8, #8b18d8

## Colors that go with #d82b18

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d82b18: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d82b18 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #d82b18 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d82b18: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d82b18 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d82b18, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d82b18: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d82b18 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa2213 (7.12:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e12d19 (4.59:1); AA: background → #f5f5f5 (4.5:1); AAA: text → #ee7163 (7.18:1)

## Brands using this color

- **McDonald's** — secondary #da291c (Δ 0.499) — https://brandsweets.com/colors/brands/mcdonalds-com
- **State Farm** — primary #d62311 (Δ 0.978) — https://brandsweets.com/colors/brands/statefarm-com
- **Burger King** — primary #d62300 (Δ 1.169) — https://brandsweets.com/colors/brands/bk-com
- **Svelte** — primary #d43008 (Δ 1.201) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.201) — https://brandsweets.com/colors/brands/svelte-dev
- **Codecademy** — accent #dc2626 (Δ 1.374) — https://brandsweets.com/colors/brands/codecademy-com
- **Foot Locker** — secondary #d12e20 (Δ 1.378) — https://brandsweets.com/colors/brands/footlocker-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.611) — https://brandsweets.com/colors/brands/maccosmetics-com
- **JBL** — secondary #df2d00 (Δ 1.721) — https://brandsweets.com/colors/brands/jbl-com
- **Lenovo** — secondary #e1251b (Δ 1.762) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — secondary #dd0e0e (Δ 1.949) — https://brandsweets.com/colors/brands/pinterest-com
- **Wells Fargo** — primary #d71e28 (Δ 1.976) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Lay's** — accent #df2027 (Δ 1.989) — https://brandsweets.com/colors/brands/lays-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d82b18-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d82b18" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.