# #d80e36

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d80e36`
- RGB: rgb(216, 14, 54)
- HSL: hsl(348, 88%, 45%)
- OKLCH: oklch(0.561 0.221 21.1)
- Relative luminance: 0.1518
- Nearest named color: crimson (#dc143c, Δ 1.094) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d80e36

## Tints & shades

- Tints (toward white): #f00f3c, #f22c54, #f34467, #f55c7b, #f67992, #f891a5, #f9a9b9, #fbc1cc, #fddde4, #fef5f7
- Shades (toward black): #c50d31, #b10b2d, #9e0a28, #8b0923, #78081e, #600618, #4d0513, #3a040e, #26020a, #130105

## Harmonies

- Complementary: #0ed8af
- Analogous: #d80e9b, #d84a0e
- Triadic: #36d80e, #0e36d8
- Split-complementary: #0ed84a, #0e9bd8
- Tetradic: #9bd80e, #0ed8af, #4a0ed8

## Colors that go with #d80e36

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d80e36: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d80e36 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #d80e36: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d80e36: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d80e36 in 6 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d80e36, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d80e36: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d80e36: 15 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10b2d (7.11:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0f3b (4.66:1); AA: background → #f0f0f0 (4.57:1); AAA: text → #f56682 (7.11:1)

## Brands using this color

- **Cartier** — accent #d50032 (Δ 0.951) — https://brandsweets.com/colors/brands/cartier-com
- **Wendy's** — primary #dd1438 (Δ 1.165) — https://brandsweets.com/colors/brands/wendys-com
- **Five Guys** — secondary #d21033 (Δ 1.25) — https://brandsweets.com/colors/brands/fiveguys-com
- **Red Bull** — secondary #db0a40 (Δ 1.299) — https://brandsweets.com/colors/brands/redbull-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.479) — https://brandsweets.com/colors/brands/target-com
- **Tim Hortons** — secondary #d0142c (Δ 1.905) — https://brandsweets.com/colors/brands/timhortons-com
- **Wells Fargo** — primary #d71e28 (Δ 1.911) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d80e36-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d80e36" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.