# #d80e25

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d80e25`
- RGB: rgb(216, 14, 37)
- HSL: hsl(353, 88%, 45%)
- OKLCH: oklch(0.559 0.222 25.2)
- Relative luminance: 0.1505
- Nearest named color: Angry Tomato (#d82029, Δ 1.079) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d80e25

## Tints & shades

- Tints (toward white): #f00f29, #f22c43, #f34458, #f55c6e, #f67987, #f8919d, #f9a9b2, #fbc1c7, #fddde1, #fef5f6
- Shades (toward black): #c50d22, #b10b1f, #9e0a1b, #8b0918, #780815, #600611, #4d050d, #3a040a, #260207, #130103

## Harmonies

- Complementary: #0ed8c0
- Analogous: #d80e8a, #d85b0e
- Triadic: #25d80e, #0e25d8
- Split-complementary: #0ed85b, #0e8ad8
- Tetradic: #8ad80e, #0ed8c0, #5b0ed8

## Colors that go with #d80e25

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d80e25: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d80e25 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d80e25: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d80e25 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d80e25 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d80e25, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d80e25: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d80e25: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and State Farm's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10b1f (7.15:1)
- On black (#000000): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0f29 (4.63:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #f56676 (7.04:1)

## Brands using this color

- **Burberry** — secondary #d5151f (Δ 0.825) — https://brandsweets.com/colors/brands/burberry-com
- **Wells Fargo** — primary #d71e28 (Δ 0.877) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Budweiser** — primary #dc041c (Δ 0.927) — https://brandsweets.com/colors/brands/budweiser-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.078) — https://brandsweets.com/colors/brands/target-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.315) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Tim Hortons** — secondary #d0142c (Δ 1.659) — https://brandsweets.com/colors/brands/timhortons-com
- **Cartier** — accent #d50032 (Δ 1.686) — https://brandsweets.com/colors/brands/cartier-com
- **Pinterest** — secondary #dd0e0e (Δ 1.693) — https://brandsweets.com/colors/brands/pinterest-com
- **M&M's** — secondary #d70100 (Δ 1.776) — https://brandsweets.com/colors/brands/mms-com
- **Five Guys** — secondary #d21033 (Δ 1.783) — https://brandsweets.com/colors/brands/fiveguys-com
- **Coinbase** — danger #cf202f (Δ 1.85) — https://brandsweets.com/colors/brands/coinbase
- **GitHub** — danger #cf222e (Δ 1.859) — https://brandsweets.com/colors/brands/github
- **Toyota** — secondary #e10a1d (Δ 1.881) — https://brandsweets.com/colors/brands/toyota-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d80e25-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d80e25" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.