# #d8032e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d8032e`
- RGB: rgb(216, 3, 46)
- HSL: hsl(348, 97%, 43%)
- OKLCH: oklch(0.558 0.224 22.7)
- Relative luminance: 0.1486
- Nearest named color: crimson (#dc143c, Δ 1.714) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d8032e

## Tints & shades

- Tints (toward white): #f60434, #fb1845, #fc365e, #fc4f72, #fd6d8a, #fd869e, #fea5b6, #febecb, #fedce3, #fff5f7
- Shades (toward black): #c4032a, #b00325, #9c0221, #88021d, #79021a, #640215, #500111, #3c010d, #280109, #140004

## Harmonies

- Complementary: #03d8ad
- Analogous: #d80398, #d84303
- Triadic: #2ed803, #032ed8
- Split-complementary: #03d843, #0398d8
- Tetradic: #98d803, #03d8ad, #4303d8

## Colors that go with #d8032e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d8032e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d8032e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d8032e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d8032e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d8032e in 6 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d8032e, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d8032e: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d8032e: 15 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b00325 (7.28:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0432 (4.63:1); AA: background → #ededed (4.52:1); AAA: text → #fd5e7e (7.08:1)

## Brands using this color

- **Cartier** — accent #d50032 (Δ 0.816) — https://brandsweets.com/colors/brands/cartier-com
- **Five Guys** — secondary #d21033 (Δ 1.21) — https://brandsweets.com/colors/brands/fiveguys-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.317) — https://brandsweets.com/colors/brands/target-com
- **Tim Hortons** — secondary #d0142c (Δ 1.593) — https://brandsweets.com/colors/brands/timhortons-com
- **Wendy's** — primary #dd1438 (Δ 1.595) — https://brandsweets.com/colors/brands/wendys-com
- **Wells Fargo** — primary #d71e28 (Δ 1.624) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Budweiser** — primary #dc041c (Δ 1.693) — https://brandsweets.com/colors/brands/budweiser-com
- **Burberry** — secondary #d5151f (Δ 1.702) — https://brandsweets.com/colors/brands/burberry-com
- **Huawei** — primary #cf0a2c (Δ 1.81) — https://brandsweets.com/colors/brands/huawei-com
- **New Balance** — secondary #cf0a2c (Δ 1.81) — https://brandsweets.com/colors/brands/newbalance-com
- **Coinbase** — danger #cf202f (Δ 1.961) — https://brandsweets.com/colors/brands/coinbase
- **Red Bull** — secondary #db0a40 (Δ 1.98) — https://brandsweets.com/colors/brands/redbull-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d8032e-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d8032e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.