# #d78e98

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d78e98`
- RGB: rgb(215, 142, 152)
- HSL: hsl(352, 48%, 70%)
- OKLCH: oklch(0.723 0.09 10.6)
- Relative luminance: 0.3606
- Nearest named color: Foxy Pink (#db95ab, Δ 2.85) — https://brandsweets.com/colors/foxy-pink
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/d78e98

## Tints & shades

- Tints (toward white): #db99a2, #dfa4ac, #e2acb3, #e6b7bd, #eac3c8, #eeced2, #f2d9dd, #f4e1e3, #f8ecee, #fcf7f8
- Shades (toward black): #ce737f, #c65d6b, #bd4253, #a63a49, #8c313d, #712832, #5b2028, #40171c, #2a0f12, #0f0507

## Harmonies

- Complementary: #8ed7cd
- Analogous: #d78ebc, #d7a98e
- Triadic: #98d78e, #8e98d7
- Split-complementary: #8ed7a9, #8ebcd7
- Tetradic: #bcd78e, #8ed7cd, #a98ed7

## Colors that go with #d78e98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #d78e98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d78e98: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #d78e98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #d78e98 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Bramble put Champagne beside #d78e98, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #d78e98: 5 real palettes, including Riverbed and Bakery, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #d78e98 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d78e98: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Guinness's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c25160 (4.53:1); AA: background → #383838 (4.59:1); AAA: text → #973542 (7.23:1); AAA: background → #171717 (7.01:1)
- On black (#000000): 8.21:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d78e98-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d78e98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.