# #d778ed

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d778ed`
- RGB: rgb(215, 120, 237)
- HSL: hsl(289, 76%, 70%)
- OKLCH: oklch(0.721 0.188 319.8)
- Relative luminance: 0.3399
- Nearest named color: orchid (#da70d6, Δ 3.476) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d778ed

## Tints & shades

- Tints (toward white): #db86ee, #df93f0, #e29cf2, #e6aaf3, #eab7f5, #eec5f7, #f2d2f9, #f4dbfa, #f8e9fc, #fcf6fe
- Shades (toward black): #ce59e8, #c63ee5, #bd1fe0, #a61bc5, #8c17a6, #711287, #5b0f6c, #400a4c, #2a0731, #0f0212

## Harmonies

- Complementary: #8eed78
- Analogous: #9d78ed, #ed78c8
- Triadic: #edd778, #78edd7
- Split-complementary: #c8ed78, #78ed9d
- Tetradic: #ed9d78, #8eed78, #78c8ed

## Colors that go with #d778ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #d778ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d778ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d778ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d778ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #d778ed, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #d778ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #d778ed in two real palettes: Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d778ed in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c028e2 (4.52:1); AA: background → #333333 (4.69:1); AAA: text → #9318af (7.02:1); AAA: background → #0f0f0f (7.12:1)
- On black (#000000): 7.8:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d778ed-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d778ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.