# #d778de

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d778de`
- RGB: rgb(215, 120, 222)
- HSL: hsl(296, 61%, 67%)
- OKLCH: oklch(0.713 0.174 324.7)
- Relative luminance: 0.3315
- Nearest named color: orchid (#da70d6, Δ 1.849) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d778de

## Tints & shades

- Tints (toward white): #db84e1, #df90e4, #e29ce7, #e6a9ea, #ebb9ee, #eec6f1, #f2d2f4, #f5def7, #f9eafa, #fdf7fd
- Shades (toward black): #d05fd8, #c842d1, #bb30c5, #a42aac, #8c2494, #711d77, #5a175e, #421146, #270a29, #100410

## Harmonies

- Complementary: #7ede78
- Analogous: #a478de, #de78b2
- Triadic: #ded778, #78ded7
- Split-complementary: #b2de78, #78dea4
- Tetradic: #dea478, #7ede78, #78b2de

## Colors that go with #d778de

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #d778de on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d778de: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d778de: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d778de in 3 real palettes, including Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #d778de in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d778de: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #d778de, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d778de in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c332cd (4.51:1); AA: background → #333333 (4.59:1); AAA: text → #902598 (7.23:1); AAA: background → #0d0d0d (7.06:1)
- On black (#000000): 7.63:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d778de-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d778de" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.