# #d76078

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d76078`
- RGB: rgb(215, 96, 120)
- HSL: hsl(348, 60%, 61%)
- OKLCH: oklch(0.642 0.151 9.8)
- Relative luminance: 0.2417
- Nearest named color: Berrylicious (#d75e6c, Δ 1.601) — https://brandsweets.com/colors/berrylicious
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d76078

## Tints & shades

- Tints (toward white): #db7086, #de7c90, #e28d9e, #e79dac, #ebadba, #eebac4, #f2cad2, #f6dae0, #f9e7ea, #fdf7f8
- Shades (toward black): #d14763, #cc3352, #b42d48, #9b273e, #872236, #6e1c2c, #561522, #3d0f18, #290a10, #100407

## Harmonies

- Complementary: #60d7bf
- Analogous: #d760b3, #d78460
- Triadic: #78d760, #6078d7
- Split-complementary: #60d784, #60b3d7
- Tetradic: #b3d760, #60d7bf, #8460d7

## Colors that go with #d76078

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #d76078 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d76078: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Harbour (https://brandsweets.com/palettes/cool#harbour), Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #d76078 in 5 real palettes, including Google's brand system and Beach Hut, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Monzo's brand system put Blue beside #d76078, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d76078: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #d76078 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #d76078 in 7 real palettes, including Redfin's brand system and Snyk's brand system, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d76078: 12 real palettes, including Postman's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d0435f (4.52:1); AA: background → #1f1f1f (4.58:1); AAA: text → #a32941 (7.12:1)
- On black (#000000): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd788d (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d76078-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d76078" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.