# #d7282d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d7282d`
- RGB: rgb(215, 40, 45)
- HSL: hsl(358, 69%, 50%)
- OKLCH: oklch(0.57 0.209 25.9)
- Relative luminance: 0.1615
- Nearest named color: Angry Tomato (#d82029, Δ 0.668) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d7282d

## Tints & shades

- Tints (toward white): #db3d42, #df5357, #e36468, #e6797d, #ea8f92, #eea5a7, #f2babc, #f6cbcd, #f9e1e2, #fdf6f7
- Shades (toward black): #c22429, #b12025, #9b1c21, #8a191d, #741519, #5f1114, #4e0e10, #380a0c, #270708, #110304

## Harmonies

- Complementary: #28d7d2
- Analogous: #d72885, #d77a28
- Triadic: #2dd728, #282dd7
- Split-complementary: #28d77a, #2885d7
- Tetradic: #85d728, #28d7d2, #7a28d7

## Colors that go with #d7282d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d7282d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d7282d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d7282d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d7282d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d7282d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d7282d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d7282d in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d7282d: 18 real palettes, including McDonald's's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac2024 (7.03:1)
- On black (#000000): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da343a (4.53:1); AA: background → #f5f5f5 (4.55:1); AAA: text → #e67579 (7.19:1)

## Brands using this color

- **Wells Fargo** — primary #d71e28 (Δ 0.87) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Codecademy** — accent #dc2626 (Δ 1.092) — https://brandsweets.com/colors/brands/codecademy-com
- **McDonald's** — secondary #da291c (Δ 1.472) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.541) — https://brandsweets.com/colors/brands/target-com
- **Lay's** — accent #df2027 (Δ 1.544) — https://brandsweets.com/colors/brands/lays-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.664) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Burberry** — secondary #d5151f (Δ 1.753) — https://brandsweets.com/colors/brands/burberry-com
- **Foot Locker** — secondary #d12e20 (Δ 1.755) — https://brandsweets.com/colors/brands/footlocker-com
- **Riot Games** — secondary #d1363a (Δ 1.801) — https://brandsweets.com/colors/brands/riotgames-com
- **State Farm** — primary #d62311 (Δ 1.82) — https://brandsweets.com/colors/brands/statefarm-com
- **GitHub** — danger #cf222e (Δ 1.923) — https://brandsweets.com/colors/brands/github

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d7282d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d7282d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.