# #d69acc

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d69acc`
- RGB: rgb(214, 154, 204)
- HSL: hsl(310, 42%, 72%)
- OKLCH: oklch(0.759 0.097 332.4)
- Relative luminance: 0.4177
- Nearest named color: plum (#dda0dd, Δ 2.821) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/d69acc

## Tints & shades

- Tints (toward white): #daa4d1, #ddacd5, #e1b7da, #e4bede, #e9c9e3, #edd4e9, #f0dbed, #f5e6f2, #f8edf6, #fcf8fb
- Shades (toward black): #cb80bf, #c167b2, #b851a7, #a34393, #8a387c, #702e65, #57234e, #411b3b, #281024, #0e060d

## Harmonies

- Complementary: #9ad6a4
- Analogous: #c29ad6, #d69aae
- Triadic: #ccd69a, #9accd6
- Split-complementary: #aed69a, #9ad6c2
- Tetradic: #d6c29a, #9ad6a4, #9aaed6

## Colors that go with #d69acc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d69acc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #d69acc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d69acc in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Railway's brand system and Lavender Milk put Midnight Blue beside #d69acc, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #d69acc: 6 real palettes, including Macaron and Crypto.com's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 8 real palettes, including Midnight Luxe and Graphite put Slate Gray beside #d69acc, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite (https://brandsweets.com/palettes/technical#graphite), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #d69acc in 17 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d69acc in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b74ea5 (4.52:1); AA: background → #404040 (4.62:1); AAA: text → #8a387c (7.15:1); AAA: background → #212121 (7.17:1)
- On black (#000000): 9.35:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d69acc-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d69acc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.