# #d694eb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d694eb`
- RGB: rgb(214, 148, 235)
- HSL: hsl(286, 69%, 75%)
- OKLCH: oklch(0.762 0.139 317.8)
- Relative luminance: 0.4147
- Nearest named color: Dream Vapour (#cc99ee, Δ 1.847) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d694eb

## Tints & shades

- Tints (toward white): #da9ced, #dfa9ef, #e2b1f1, #e5baf2, #eac7f5, #edd0f6, #f0d8f8, #f4e1f9, #f9eefc, #fcf6fd
- Shades (toward black): #cb75e6, #c057e0, #b539db, #a425cb, #8c20ac, #70198a, #57146c, #3f0e4e, #26092f, #0e0311

## Harmonies

- Complementary: #a8eb93
- Analogous: #ab93eb, #eb93d4
- Triadic: #ebd793, #93ebd7
- Split-complementary: #d4eb93, #93ebab
- Tetradic: #ebab93, #a8eb93, #93d4eb

## Colors that go with #d694eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #d694eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #d694eb in 4 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d694eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #d694eb, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Dark Turquoise** #00ced1 [harmony, pool: triadic] — Dark Turquoise completes a triad with #d694eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/darkturquoise
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #d694eb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d694eb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #d694eb in two real palettes: Gumroad's brand system and Ahrefs's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b539db (4.59:1); AA: background → #404040 (4.59:1); AAA: text → #8c20ac (7.2:1); AAA: background → #212121 (7.13:1)
- On black (#000000): 9.29:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d694eb-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d694eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.