# #d63024

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d63024`
- RGB: rgb(214, 48, 36)
- HSL: hsl(4, 71%, 49%)
- OKLCH: oklch(0.573 0.204 29.2)
- Relative luminance: 0.1654
- Nearest named color: Angry Tomato (#d82029, Δ 1.768) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d63024

## Tints & shades

- Tints (toward white): #dd4236, #e1564c, #e46b62, #e87f78, #ec948e, #efa49f, #f2b9b5, #f6cecb, #fae2e0, #fef7f6
- Shades (toward black): #c42c21, #ae271e, #9d231b, #871e17, #761a14, #601610, #4e120d, #390d0a, #270907, #110403

## Harmonies

- Complementary: #24cad6
- Analogous: #d62471, #d68924
- Triadic: #24d630, #3024d6
- Split-complementary: #24d689, #2471d6
- Tetradic: #71d624, #24cad6, #8924d6

## Colors that go with #d63024

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d63024: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d63024 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #d63024 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d63024: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d63024 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d63024, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d63024: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d63024 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a6251c (7.23:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3529 (4.55:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #e6736b (7.03:1)

## Brands using this color

- **McDonald's** — secondary #da291c (Δ 0.926) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Foot Locker** — secondary #d12e20 (Δ 1.129) — https://brandsweets.com/colors/brands/footlocker-com
- **Codecademy** — accent #dc2626 (Δ 1.409) — https://brandsweets.com/colors/brands/codecademy-com
- **State Farm** — primary #d62311 (Δ 1.461) — https://brandsweets.com/colors/brands/statefarm-com
- **Svelte** — primary #d43008 (Δ 1.501) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.501) — https://brandsweets.com/colors/brands/svelte-dev
- **Burger King** — primary #d62300 (Δ 1.782) — https://brandsweets.com/colors/brands/bk-com
- **Wells Fargo** — primary #d71e28 (Δ 1.915) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d63024-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d63024" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.