# #d62724

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d62724`
- RGB: rgb(214, 39, 36)
- HSL: hsl(1, 71%, 49%)
- OKLCH: oklch(0.567 0.209 27.8)
- Relative luminance: 0.1587
- Nearest named color: Angry Tomato (#d82029, Δ 0.879) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d62724

## Tints & shades

- Tints (toward white): #dd3936, #e14f4c, #e46462, #e87a78, #ec8f8e, #efa09f, #f2b6b5, #f6cbcb, #fae1e0, #fef6f6
- Shades (toward black): #c42421, #ae201e, #9d1d1b, #871917, #761614, #601210, #4e0e0d, #390a0a, #270707, #110303

## Harmonies

- Complementary: #24d3d6
- Analogous: #d6247a, #d68024
- Triadic: #24d627, #2724d6
- Split-complementary: #24d680, #247ad6
- Tetradic: #7ad624, #24d3d6, #8024d6

## Colors that go with #d62724

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d62724: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d62724 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d62724: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d62724 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d62724, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d62724: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d62724 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d62724: 19 real palettes, including State Farm's brand system and McDonald's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa1f1d (7.18:1)
- On black (#000000): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc312e (4.52:1); AA: background → #f5f5f5 (4.61:1); AAA: text → #e77573 (7.19:1)

## Brands using this color

- **Wells Fargo** — primary #d71e28 (Δ 0.947) — https://brandsweets.com/colors/brands/wellsfargo-com
- **State Farm** — primary #d62311 (Δ 1.071) — https://brandsweets.com/colors/brands/statefarm-com
- **McDonald's** — secondary #da291c (Δ 1.078) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Foot Locker** — secondary #d12e20 (Δ 1.188) — https://brandsweets.com/colors/brands/footlocker-com
- **Codecademy** — accent #dc2626 (Δ 1.205) — https://brandsweets.com/colors/brands/codecademy-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.266) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Burberry** — secondary #d5151f (Δ 1.459) — https://brandsweets.com/colors/brands/burberry-com
- **Burger King** — primary #d62300 (Δ 1.615) — https://brandsweets.com/colors/brands/bk-com
- **Lay's** — accent #df2027 (Δ 1.776) — https://brandsweets.com/colors/brands/lays-com
- **Pinterest** — secondary #dd0e0e (Δ 1.861) — https://brandsweets.com/colors/brands/pinterest-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.907) — https://brandsweets.com/colors/brands/target-com
- **GitHub** — danger #cf222e (Δ 1.947) — https://brandsweets.com/colors/brands/github
- **Budweiser** — primary #dc041c (Δ 1.951) — https://brandsweets.com/colors/brands/budweiser-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d62724-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d62724" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.