# #d5cd34

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d5cd34`
- RGB: rgb(213, 205, 52)
- HSL: hsl(57, 66%, 52%)
- OKLCH: oklch(0.83 0.163 106.3)
- Relative luminance: 0.5806
- Nearest named color: Bitter Lemon (#d2db32, Δ 3.653) — https://brandsweets.com/colors/bitter-lemon
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d5cd34

## Tints & shades

- Tints (toward white): #dad249, #ddd75a, #e2dc6f, #e5e080, #e9e595, #eeeaaa, #f1eebb, #f5f4d0, #f9f8e1, #fdfdf7
- Shades (toward black): #c7bf29, #b2ab24, #a19a21, #8c861d, #777218, #615d14, #4c4910, #3b390c, #262508, #111003

## Harmonies

- Complementary: #343cd5
- Analogous: #d57d34, #8dd534
- Triadic: #34d5cd, #cd34d5
- Split-complementary: #348dd5, #7d34d5
- Tetradic: #34d57d, #343cd5, #d5348d

## Colors that go with #d5cd34

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d5cd34: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #d5cd34: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #d5cd34 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #d5cd34: 5 real palettes, including Ahrefs's brand system and NBA's brand system, as the accent. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #d5cd34 in 8 real palettes, including Tabloid and Diner, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d5cd34: 10 real palettes, including Wikipedia's brand system and Walmart's brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #d5cd34: 5 real palettes, including Google's brand system and Miro's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #d5cd34 in 4 real palettes, including Olympics's brand system and Heineken's brand system, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7b7619 (4.72:1); AA: background → #545454 (4.55:1); AAA: text → #5d5913 (7.23:1); AAA: background → #383838 (7.04:1)
- On black (#000000): 12.61:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d5cd34-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d5cd34" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.