# #d5b901

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d5b901`
- RGB: rgb(213, 185, 1)
- HSL: hsl(52, 99%, 42%)
- OKLCH: oklch(0.786 0.162 98.2)
- Relative luminance: 0.4885
- Nearest named color: Baklava (#efb435, Δ 4.942) — https://brandsweets.com/colors/baklava
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d5b901

## Tints & shades

- Tints (toward white): #f4d301, #fede10, #fee22f, #fee648, #feea67, #feee85, #fff29f, #fff6bd, #fff9d6, #fffef5
- Shades (toward black): #c1a701, #ad9601, #9d8801, #897701, #756501, #605400, #4c4200, #3d3500, #292300, #141200

## Harmonies

- Complementary: #011dd5
- Analogous: #d54f01, #87d501
- Triadic: #01d5b9, #b901d5
- Split-complementary: #0187d5, #4f01d5
- Tetradic: #01d54f, #011dd5, #d50187

## Colors that go with #d5b901

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d5b901: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #d5b901 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #d5b901: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and League of Legends's brand system put Blue beside #d5b901, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #d5b901, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #d5b901 in 7 real palettes, including Tabloid and McDonald's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d5b901 in 5 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d5b901: 11 real palettes, including Wikipedia's brand system and Open House, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #847201 (4.79:1); AA: background → #4a4a4a (4.54:1); AAA: text → #655801 (7.12:1); AAA: background → #2b2b2b (7.26:1)
- On black (#000000): 10.77:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d5b901-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d5b901" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.