# #d54dff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d54dff`
- RGB: rgb(213, 77, 255)
- HSL: hsl(286, 100%, 65%)
- OKLCH: oklch(0.677 0.263 317)
- Relative luminance: 0.2667
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 2.087) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d54dff

## Tints & shades

- Tints (toward white): #d95cff, #de70ff, #e180ff, #e58fff, #eaa3ff, #edb3ff, #f1c2ff, #f4d1ff, #f9e5ff, #fdf5ff
- Shades (toward black): #ce2eff, #c70fff, #b800f0, #a000d1, #8900b3, #6d008f, #560070, #3f0052, #270033, #100014

## Harmonies

- Complementary: #76ff4d
- Analogous: #7c4dff, #ff4dcf
- Triadic: #ffd54d, #4dffd5
- Split-complementary: #cfff4d, #4dff7c
- Tetradic: #ff7c4d, #76ff4d, #4dcfff

## Colors that go with #d54dff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d54dff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d54dff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d54dff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #d54dff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d54dff in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d54dff: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #d54dff in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d54dff in monday.com's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c000fa (4.54:1); AA: background → #262626 (4.57:1); AAA: text → #9100bd (7.15:1)
- On black (#000000): 6.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da61ff (7.13:1)

## Brands using this color

- **Form Builder with AI Automation** — secondary #d258fe (Δ 1.724) — https://brandsweets.com/colors/brands/typeform-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d54dff-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d54dff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.