# #d51589

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d51589`
- RGB: rgb(213, 21, 137)
- HSL: hsl(324, 82%, 46%)
- OKLCH: oklch(0.579 0.232 351.6)
- Relative luminance: 0.1649
- Nearest named color: Benevolent Pink (#dd1188, Δ 1.603) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d51589

## Tints & shades

- Tints (toward white): #e91c97, #eb33a1, #ee4fae, #f066b9, #f27dc3, #f494ce, #f7abd9, #f9c7e5, #fcdff0, #fef6fb
- Shades (toward black): #c3137d, #b01171, #990f62, #870d56, #740b4a, #610a3e, #4f0832, #380624, #250418, #13020c

## Harmonies

- Complementary: #15d562
- Analogous: #c215d5, #d51528
- Triadic: #89d515, #1589d5
- Split-complementary: #28d515, #15d5c2
- Tetradic: #d5c215, #15d562, #1528d5

## Colors that go with #d51589

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d51589's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d51589: 4 real palettes, including Ulta Beauty's brand system and Maybelline's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #d51589 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d51589: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d51589: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d51589 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #d51589: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Gold** #ffd700 [pool] — Gold shows up next to #d51589 in two real palettes: Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a7116b (7.15:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df168e (4.64:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #ef61b7 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d51589-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d51589" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.