# #d44e96

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d44e96`
- RGB: rgb(212, 78, 150)
- HSL: hsl(328, 61%, 57%)
- OKLCH: oklch(0.625 0.183 350.4)
- Relative luminance: 0.2165
- Nearest named color: Flirty Rose (#d65e93, Δ 3.394) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d44e96

## Tints & shades

- Tints (toward white): #d85fa0, #dc6fa9, #e080b3, #e490bd, #e9a5c9, #edb5d3, #f1c6dd, #f5d6e7, #f9e6f0, #fdf7fa
- Shades (toward black): #cf3a8a, #bd2e7a, #a8296d, #942460, #7f1f52, #671942, #521435, #3e0f28, #250918, #10040b

## Harmonies

- Complementary: #4ed48d
- Analogous: #d04ed4, #d44e53
- Triadic: #96d44e, #4e96d4
- Split-complementary: #53d44e, #4ed4d0
- Tetradic: #d4d04e, #4ed48d, #4e53d4

## Colors that go with #d44e96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #d44e96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d44e96 in 4 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d44e96: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #d44e96 in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d44e96: 3 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #d44e96 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #d44e96 in 3 real palettes, including DuckDuckGo's brand system and Terminal, as the accent. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #d44e96 in 3 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cf3a8a (4.54:1); AA: background → #171717 (4.55:1); AAA: text → #a02767 (7.05:1)
- On black (#000000): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd73ac (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d44e96-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d44e96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.