# #d44e80

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d44e80`
- RGB: rgb(212, 78, 128)
- HSL: hsl(338, 61%, 57%)
- OKLCH: oklch(0.617 0.174 0.5)
- Relative luminance: 0.21
- Nearest named color: Flirty Rose (#d65e93, Δ 3.574) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d44e80

## Tints & shades

- Tints (toward white): #d85f8b, #dc6f97, #e080a3, #e490af, #e9a5be, #edb5ca, #f1c6d5, #f5d6e1, #f9e6ed, #fdf7f9
- Shades (toward black): #cf3a71, #bd2e62, #a82958, #94244d, #7f1f42, #671935, #52142b, #3e0f20, #250913, #100409

## Harmonies

- Complementary: #4ed4a3
- Analogous: #d44ec2, #d4604e
- Triadic: #80d44e, #4e80d4
- Split-complementary: #4ed460, #4ec2d4
- Tetradic: #c2d44e, #4ed4a3, #604ed4

## Colors that go with #d44e80

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d44e80: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #d44e80: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #d44e80 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d44e80: 4 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d44e80: 12 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #d44e80 in 6 real palettes, including Tequila Sunrise and Tabloid, as the accent. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Casper Sleep's brand system and Marvel's brand system put Midnight Blue beside #d44e80, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Diner and Lay's's brand system put Mustard Yellow beside #d44e80, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d03e74 (4.54:1); AA: background → #141414 (4.56:1); AAA: text → #a02753 (7.22:1)
- On black (#000000): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #de789d (7.28:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d44e80-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d44e80" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.