# #d44094

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d44094`
- RGB: rgb(212, 64, 148)
- HSL: hsl(326, 63%, 54%)
- OKLCH: oklch(0.609 0.2 349.8)
- Relative luminance: 0.198
- Nearest named color: Benevolent Pink (#dd1188, Δ 4.406) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d44094

## Tints & shades

- Tints (toward white): #d7509d, #dc65a9, #e076b2, #e58bbe, #e89bc7, #ecacd0, #f1c1dc, #f5d1e5, #f9e6f1, #fdf7fa
- Shades (toward black): #cc2e87, #b72a7a, #a2256c, #8d205e, #791b50, #641742, #4f1235, #3a0d27, #250819, #11040b

## Harmonies

- Complementary: #40d480
- Analogous: #ca40d4, #d4404a
- Triadic: #94d440, #4094d4
- Split-complementary: #4ad440, #40d4ca
- Tetradic: #d4ca40, #40d480, #404ad4

## Colors that go with #d44094

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d44094's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d44094: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #d44094 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d44094: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #d44094 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Tomato** #ff6347 [pool] — 3 real palettes, including Sunset Boulevard and Night Market put Tomato beside #d44094, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d44094 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d44094: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d1338d (4.6:1); AA: background → #0f0f0f (4.53:1); AAA: text → #9e2469 (7.22:1)
- On black (#000000): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #df72b0 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d44094-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d44094" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.