# #d43ffd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d43ffd`
- RGB: rgb(212, 63, 253)
- HSL: hsl(287, 98%, 62%)
- OKLCH: oklch(0.663 0.275 317.7)
- Relative luminance: 0.2464
- Nearest named color: Epink (#dd33ff, Δ 1.938) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d43ffd

## Tints & shades

- Tints (toward white): #d853fd, #dc62fd, #e077fe, #e486fe, #e89afe, #edaefe, #f0bdfe, #f5d2ff, #f8e1ff, #fdf5ff
- Shades (toward black): #cd21fd, #c603fc, #b202e3, #9b02c5, #8302a7, #6b0188, #53016a, #3f0151, #280132, #100014

## Harmonies

- Complementary: #68fd3f
- Analogous: #753ffd, #fd3fc7
- Triadic: #fdd43f, #3ffdd4
- Split-complementary: #c7fd3f, #3ffd75
- Tetradic: #fd753f, #68fd3f, #3fc7fd

## Colors that go with #d43ffd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d43ffd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d43ffd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d43ffd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #d43ffd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d43ffd in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d43ffd: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #d43ffd in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d43ffd in monday.com's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c202f7 (4.52:1); AA: background → #212121 (4.55:1); AAA: text → #9302bb (7.08:1)
- On black (#000000): 5.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dc62fd (7.21:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d43ffd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d43ffd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.