# #d4380c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d4380c`
- RGB: rgb(212, 56, 12)
- HSL: hsl(13, 89%, 44%)
- OKLCH: oklch(0.575 0.198 34.5)
- Relative luminance: 0.1685
- Nearest named color: Bacon Strips (#df3f32, Δ 3.391) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d4380c

## Tints & shades

- Tints (toward white): #ec3e0e, #f25226, #f4663e, #f57d5b, #f79073, #f8a38b, #fabaa8, #fbcdc0, #fde4dd, #fef7f5
- Shades (toward black): #c1330b, #ae2e0a, #9a2809, #872308, #741e07, #601906, #4d1404, #3a0f03, #270a02, #130501

## Harmonies

- Complementary: #0ca9d4
- Analogous: #d40c45, #d49b0c
- Triadic: #0cd438, #380cd4
- Split-complementary: #0cd49b, #0c45d4
- Tetradic: #45d40c, #0ca9d4, #9b0cd4

## Colors that go with #d4380c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d4380c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d4380c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #d4380c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d4380c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d4380c in 7 real palettes, including McDonald's's brand system and Trailhead, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and Tim Hortons's brand system put Blue beside #d4380c, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d4380c: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d4380c in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a42b0a (7.17:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d9390d (4.54:1); AA: background → #fafafa (4.6:1); AAA: text → #f46d48 (7.13:1)

## Brands using this color

- **Svelte** — primary #d43008 (Δ 1.021) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.021) — https://brandsweets.com/colors/brands/svelte-dev
- **Etsy** — secondary #cf4018 (Δ 1.264) — https://brandsweets.com/colors/brands/etsy-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d4380c-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d4380c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.