# #d431ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d431ed`
- RGB: rgb(212, 49, 237)
- HSL: hsl(292, 84%, 56%)
- OKLCH: oklch(0.643 0.275 321.8)
- Relative luminance: 0.2231
- Nearest named color: Epink (#dd33ff, Δ 3.061) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d431ed

## Tints & shades

- Tints (toward white): #d843ef, #dc56f0, #e16ef2, #e580f4, #e893f6, #eca6f7, #f0b9f9, #f5d0fb, #f9e3fd, #fdf6fe
- Shades (toward black): #cf19eb, #be13d8, #a510bc, #900ea4, #7c0c8d, #670a75, #52085e, #3a0642, #25042a, #100213

## Harmonies

- Complementary: #4aed31
- Analogous: #7631ed, #ed31a8
- Triadic: #edd431, #31edd4
- Split-complementary: #a8ed31, #31ed76
- Tetradic: #ed7631, #4aed31, #31a8ed

## Colors that go with #d431ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d431ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d431ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d431ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d431ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #d431ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d431ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Deep Pink** #ff1493 [harmony: analogous] — Deep Pink is #d431ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/deeppink
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #d431ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c614e1 (4.58:1); AA: background → #1a1a1a (4.53:1); AAA: text → #940fa9 (7.24:1)
- On black (#000000): 5.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #de5ff1 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d431ed-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d431ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.