# #d42b25

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d42b25`
- RGB: rgb(212, 43, 37)
- HSL: hsl(2, 70%, 49%)
- OKLCH: oklch(0.566 0.205 28.2)
- Relative luminance: 0.1586
- Nearest named color: Angry Tomato (#d82029, Δ 1.278) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d42b25

## Tints & shades

- Tints (toward white): #dc3d38, #e0524d, #e36763, #e77c79, #eb918e, #eea2a0, #f2b7b5, #f6cccb, #fae1e1, #fdf7f6
- Shades (toward black): #c32822, #ad231f, #9c201c, #861b18, #751815, #5f1311, #4e100e, #380b0a, #270807, #110403

## Harmonies

- Complementary: #25cfd4
- Analogous: #d42577, #d48325
- Triadic: #25d42b, #2b25d4
- Split-complementary: #25d483, #2577d4
- Tetradic: #77d425, #25cfd4, #8325d4

## Colors that go with #d42b25

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d42b25: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d42b25 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d42b25: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d42b25 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d42b25, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d42b25: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d42b25 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d42b25: 19 real palettes, including State Farm's brand system and McDonald's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a9221e (7.16:1)
- On black (#000000): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da352f (4.53:1); AA: background → #f5f5f5 (4.62:1); AAA: text → #e67470 (7.1:1)

## Brands using this color

- **Foot Locker** — secondary #d12e20 (Δ 0.778) — https://brandsweets.com/colors/brands/footlocker-com
- **State Farm** — primary #d62311 (Δ 1.181) — https://brandsweets.com/colors/brands/statefarm-com
- **McDonald's** — secondary #da291c (Δ 1.271) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Wells Fargo** — primary #d71e28 (Δ 1.316) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Codecademy** — accent #dc2626 (Δ 1.549) — https://brandsweets.com/colors/brands/codecademy-com
- **Burger King** — primary #d62300 (Δ 1.661) — https://brandsweets.com/colors/brands/bk-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.685) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Burberry** — secondary #d5151f (Δ 1.731) — https://brandsweets.com/colors/brands/burberry-com
- **Svelte** — primary #d43008 (Δ 1.811) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.811) — https://brandsweets.com/colors/brands/svelte-dev
- **GitHub** — danger #cf222e (Δ 1.914) — https://brandsweets.com/colors/brands/github
- **Riot Games** — secondary #d1363a (Δ 1.945) — https://brandsweets.com/colors/brands/riotgames-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d42b25-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d42b25" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.