# #d4252b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d4252b`
- RGB: rgb(212, 37, 43)
- HSL: hsl(358, 70%, 49%)
- OKLCH: oklch(0.562 0.208 25.9)
- Relative luminance: 0.1549
- Nearest named color: Angry Tomato (#d82029, Δ 0.776) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d4252b

## Tints & shades

- Tints (toward white): #dc383d, #e04d52, #e36367, #e7797c, #eb8e91, #eea0a2, #f2b5b7, #f6cbcc, #fae1e1, #fdf6f7
- Shades (toward black): #c32228, #ad1f23, #9c1c20, #86181b, #751518, #5f1113, #4e0e10, #380a0b, #270708, #110304

## Harmonies

- Complementary: #25d4cf
- Analogous: #d42583, #d47725
- Triadic: #2bd425, #252bd4
- Split-complementary: #25d477, #2583d4
- Tetradic: #83d425, #25d4cf, #7725d4

## Colors that go with #d4252b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d4252b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d4252b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d4252b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d4252b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d4252b in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d4252b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d4252b: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d4252b in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad1f23 (7.01:1)
- On black (#000000): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3339 (4.54:1); AA: background → #f2f2f2 (4.58:1); AAA: text → #e77478 (7.17:1)

## Brands using this color

- **Wells Fargo** — primary #d71e28 (Δ 0.683) — https://brandsweets.com/colors/brands/wellsfargo-com
- **GitHub** — danger #cf222e (Δ 1.209) — https://brandsweets.com/colors/brands/github
- **Burberry** — secondary #d5151f (Δ 1.244) — https://brandsweets.com/colors/brands/burberry-com
- **Coinbase** — danger #cf202f (Δ 1.365) — https://brandsweets.com/colors/brands/coinbase
- **Foot Locker** — secondary #d12e20 (Δ 1.547) — https://brandsweets.com/colors/brands/footlocker-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.662) — https://brandsweets.com/colors/brands/maccosmetics-com
- **State Farm** — primary #d62311 (Δ 1.705) — https://brandsweets.com/colors/brands/statefarm-com
- **Codecademy** — accent #dc2626 (Δ 1.716) — https://brandsweets.com/colors/brands/codecademy-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.737) — https://brandsweets.com/colors/brands/target-com
- **Wise** — accent #cb272f (Δ 1.805) — https://brandsweets.com/colors/brands/wise-com
- **Tim Hortons** — secondary #d0142c (Δ 1.834) — https://brandsweets.com/colors/brands/timhortons-com
- **McDonald's** — secondary #da291c (Δ 1.874) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Riot Games** — secondary #d1363a (Δ 1.961) — https://brandsweets.com/colors/brands/riotgames-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d4252b-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d4252b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.