# #d397a9

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d397a9`
- RGB: rgb(211, 151, 169)
- HSL: hsl(342, 41%, 71%)
- OKLCH: oklch(0.739 0.075 359.5)
- Relative luminance: 0.3885
- Nearest named color: Foxy Pink (#db95ab, Δ 1.419) — https://brandsweets.com/colors/foxy-pink
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/d397a9

## Tints & shades

- Tints (toward white): #d8a2b2, #dba9b8, #dfb3c1, #e4beca, #e8c9d2, #ebd0d8, #f0dbe1, #f4e6ea, #f7edf0, #fcf8f9
- Shades (toward black): #c97e94, #c06882, #b54f6e, #9e425e, #893951, #6f2f42, #562433, #3d1a24, #281117, #0e0609

## Harmonies

- Complementary: #97d3c1
- Analogous: #d397c7, #d3a397
- Triadic: #a9d397, #97a9d3
- Split-complementary: #97d3a3, #97c7d3
- Tetradic: #c7d397, #97d3c1, #a397d3

## Colors that go with #d397a9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d397a9: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #d397a9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Bramble put Champagne beside #d397a9, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #d397a9: 6 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #d397a9 in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d397a9: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Open House, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #d397a9 in 4 real palettes, including Canopy and Darkroom, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #d397a9, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b85673 (4.55:1); AA: background → #3d3d3d (4.54:1); AAA: text → #903c55 (7.09:1); AAA: background → #1c1c1c (7.12:1)
- On black (#000000): 8.77:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d397a9-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d397a9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.