# #d364dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d364dd`
- RGB: rgb(211, 100, 221)
- HSL: hsl(295, 64%, 63%)
- OKLCH: oklch(0.681 0.202 324.3)
- Relative luminance: 0.2818
- Nearest named color: orchid (#da70d6, Δ 3.316) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d364dd

## Tints & shades

- Tints (toward white): #d875e1, #db82e3, #e092e7, #e49fea, #e8b0ee, #ecbcf0, #f1cdf4, #f4d9f7, #f9eafa, #fdf7fd
- Shades (toward black): #cc4bd8, #c532d2, #b029bc, #9824a3, #851f8e, #6d1a75, #56145c, #3f0f43, #27092a, #100411

## Harmonies

- Complementary: #6edd64
- Analogous: #9764dd, #dd64ab
- Triadic: #ddd364, #64ddd3
- Split-complementary: #abdd64, #64dd97
- Tetradic: #dd9764, #6edd64, #64abdd

## Colors that go with #d364dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #d364dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d364dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d364dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #d364dd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #d364dd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d364dd in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d364dd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d364dd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c42ed1 (4.51:1); AA: background → #292929 (4.6:1); AAA: text → #91229b (7.23:1)
- On black (#000000): 6.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d56ddf (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d364dd-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d364dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.