# #d32c27

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d32c27`
- RGB: rgb(211, 44, 39)
- HSL: hsl(2, 69%, 49%)
- OKLCH: oklch(0.565 0.203 27.9)
- Relative luminance: 0.158
- Nearest named color: Angry Tomato (#d82029, Δ 1.366) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d32c27

## Tints & shades

- Tints (toward white): #db3e39, #df534e, #e36864, #e67d79, #ea928f, #eea3a0, #f2b8b6, #f6cdcb, #f9e2e1, #fdf7f6
- Shades (toward black): #c22924, #ac2420, #9b211c, #861c19, #741915, #5f1411, #4e100e, #380c0a, #270807, #110403

## Harmonies

- Complementary: #27cdd3
- Analogous: #d32777, #d38327
- Triadic: #27d32c, #2c27d3
- Split-complementary: #27d383, #2777d3
- Tetradic: #77d327, #27cdd3, #8327d3

## Colors that go with #d32c27

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d32c27: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d32c27 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d32c27: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d32c27 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d32c27, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d32c27: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d32c27 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d32c27: 19 real palettes, including State Farm's brand system and McDonald's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a8231f (7.18:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d93630 (4.52:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #e57571 (7.11:1)

## Brands using this color

- **Foot Locker** — secondary #d12e20 (Δ 0.74) — https://brandsweets.com/colors/brands/footlocker-com
- **State Farm** — primary #d62311 (Δ 1.363) — https://brandsweets.com/colors/brands/statefarm-com
- **Wells Fargo** — primary #d71e28 (Δ 1.384) — https://brandsweets.com/colors/brands/wellsfargo-com
- **McDonald's** — secondary #da291c (Δ 1.485) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Codecademy** — accent #dc2626 (Δ 1.719) — https://brandsweets.com/colors/brands/codecademy-com
- **GitHub** — danger #cf222e (Δ 1.785) — https://brandsweets.com/colors/brands/github
- **Riot Games** — secondary #d1363a (Δ 1.785) — https://brandsweets.com/colors/brands/riotgames-com
- **Burberry** — secondary #d5151f (Δ 1.791) — https://brandsweets.com/colors/brands/burberry-com
- **Burger King** — primary #d62300 (Δ 1.831) — https://brandsweets.com/colors/brands/bk-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.87) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Svelte** — primary #d43008 (Δ 1.92) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.92) — https://brandsweets.com/colors/brands/svelte-dev
- **Casper Sleep** — primary #cc3b31 (Δ 1.983) — https://brandsweets.com/colors/brands/casper-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d32c27-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d32c27" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.