# #d291ed

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d291ed`
- RGB: rgb(210, 145, 237)
- HSL: hsl(282, 72%, 75%)
- OKLCH: oklch(0.753 0.145 315.6)
- Relative luminance: 0.4007
- Nearest named color: Dream Vapour (#cc99ee, Δ 2.009) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d291ed

## Tints & shades

- Tints (toward white): #d59aef, #dba7f1, #deb0f2, #e2b9f4, #e7c6f6, #ebcff7, #efd8f9, #f2e0fa, #f8edfc, #fbf6fe
- Shades (toward black): #c573e8, #b854e3, #ab35de, #9a22ce, #831daf, #69178c, #52126e, #3b0d4f, #240830, #0d0312

## Harmonies

- Complementary: #aded91
- Analogous: #a491ed, #ed91db
- Triadic: #edd291, #91edd2
- Split-complementary: #dbed91, #91eda4
- Tetradic: #eda491, #aded91, #91dbed

## Colors that go with #d291ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #d291ed in 5 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #d291ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d291ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d291ed in 3 real palettes, including Supabase's brand system and Obsidian's brand system, as the lead colour. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #d291ed, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d291ed in 3 real palettes, including Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Turquoise** #00ced1 [harmony, pool: triadic] — Dark Turquoise completes a triad with #d291ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/darkturquoise
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #d291ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #af3ee0 (4.58:1); AA: background → #3d3d3d (4.66:1); AAA: text → #8a1eb8 (7.1:1); AAA: background → #1f1f1f (7.07:1)
- On black (#000000): 9.01:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — secondary #c792ea (Δ 1.826) — https://brandsweets.com/colors/brands/netlify-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d291ed-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d291ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.