# #d24ef4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d24ef4`
- RGB: rgb(210, 78, 244)
- HSL: hsl(288, 88%, 63%)
- OKLCH: oklch(0.668 0.251 318.6)
- Relative luminance: 0.2568
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 1.702) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d24ef4

## Tints & shades

- Tints (toward white): #d761f5, #db6ff6, #e082f7, #e391f8, #e8a4f9, #ecb2fa, #f1c5fb, #f4d4fc, #f9e7fd, #fdf5fe
- Shades (toward black): #cb31f2, #c414f0, #af0ed8, #980cbb, #840aa3, #6d0986, #560769, #3e054d, #270330, #100113

## Harmonies

- Complementary: #6ff44e
- Analogous: #7f4ef4, #f44ec2
- Triadic: #f4d24e, #4ef4d2
- Split-complementary: #c2f44e, #4ef47f
- Tetradic: #f47f4e, #6ff44e, #4ec2f4

## Colors that go with #d24ef4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d24ef4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d24ef4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d24ef4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #d24ef4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d24ef4 in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d24ef4: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #d24ef4 in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d24ef4 in monday.com's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c30ff0 (4.52:1); AA: background → #242424 (4.54:1); AAA: text → #940cb6 (7.03:1)
- On black (#000000): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d866f5 (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d24ef4-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d24ef4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.