# #d24dff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d24dff`
- RGB: rgb(210, 77, 255)
- HSL: hsl(285, 100%, 65%)
- OKLCH: oklch(0.674 0.262 316.1)
- Relative luminance: 0.2623
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 2.565) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d24dff

## Tints & shades

- Tints (toward white): #d65cff, #db70ff, #df80ff, #e38fff, #e8a3ff, #ecb3ff, #f0c2ff, #f4d1ff, #f9e5ff, #fcf5ff
- Shades (toward black): #cb2eff, #c30fff, #b400f0, #9d00d1, #8600b3, #6b008f, #540070, #3d0052, #260033, #0f0014

## Harmonies

- Complementary: #79ff4d
- Analogous: #794dff, #ff4dd2
- Triadic: #ffd24d, #4dffd2
- Split-complementary: #d2ff4d, #4dff79
- Tetradic: #ff794d, #79ff4d, #4dd2ff

## Colors that go with #d24dff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d24dff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d24dff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d24dff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #d24dff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d24dff in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d24dff: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #d24dff in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d24dff in monday.com's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf00ff (4.51:1); AA: background → #262626 (4.5:1); AAA: text → #9100c2 (7.04:1)
- On black (#000000): 6.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d761ff (7.04:1)

## Brands using this color

- **Form Builder with AI Automation** — secondary #d258fe (Δ 1.746) — https://brandsweets.com/colors/brands/typeform-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d24dff-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d24dff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.