# #d243ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d243ef`
- RGB: rgb(210, 67, 239)
- HSL: hsl(290, 84%, 60%)
- OKLCH: oklch(0.655 0.259 320.3)
- Relative luminance: 0.2395
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 2.782) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d243ef

## Tints & shades

- Tints (toward white): #d756f0, #db69f2, #de77f3, #e38af5, #e79cf6, #ecaff8, #f0c2fa, #f4d0fb, #f8e3fd, #fdf6fe
- Shades (toward black): #cb27ec, #c314e6, #ab12ca, #9710b2, #7f0d96, #670b7a, #540963, #3c0646, #28042f, #100213

## Harmonies

- Complementary: #60ef43
- Analogous: #7c43ef, #ef43b6
- Triadic: #efd243, #43efd2
- Split-complementary: #b6ef43, #43ef7c
- Tetradic: #ef7c43, #60ef43, #43b6ef

## Colors that go with #d243ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d243ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d243ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #d243ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d243ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d243ef — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #d243ef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple
- **Crimson** #dc143c [pool] — Crimson is paired with #d243ef in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d243ef: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c314e6 (4.6:1); AA: background → #1f1f1f (4.54:1); AAA: text → #930fae (7.19:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da64f2 (7.09:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d243ef-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d243ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.