# #d243df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d243df`
- RGB: rgb(210, 67, 223)
- HSL: hsl(295, 71%, 57%)
- OKLCH: oklch(0.645 0.247 324.3)
- Relative luminance: 0.2304
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 3.453) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d243df

## Tints & shades

- Tints (toward white): #d655e2, #db66e5, #df78e8, #e389eb, #e89fef, #ecb1f2, #f0c2f5, #f5d3f8, #f9e5fb, #fdf6fe
- Shades (toward black): #cd2edc, #bb22c9, #a61eb3, #921b9d, #7e1787, #65126d, #510f57, #3d0b41, #250727, #100311

## Harmonies

- Complementary: #50df43
- Analogous: #8443df, #df439e
- Triadic: #dfd243, #43dfd2
- Split-complementary: #9edf43, #43df84
- Tetradic: #df8443, #50df43, #439edf

## Colors that go with #d243df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d243df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d243df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #d243df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d243df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #d243df in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #d243df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #d243df's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d243df: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c724d6 (4.51:1); AA: background → #1c1c1c (4.55:1); AAA: text → #961ba1 (7.07:1)
- On black (#000000): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db66e5 (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d243df-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d243df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.