# #d2196f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d2196f`
- RGB: rgb(210, 25, 111)
- HSL: hsl(332, 79%, 46%)
- OKLCH: oklch(0.566 0.218 0.9)
- Relative luminance: 0.1554
- Nearest named color: Beetroot Purple (#d33376, Δ 2.583) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d2196f

## Tints & shades

- Tints (toward white): #e51f7b, #e73689, #eb5299, #ed68a6, #f07fb4, #f396c1, #f5adcf, #f9c8df, #fbdfec, #fef6fa
- Shades (toward black): #c01665, #ad145c, #971250, #841046, #720d3c, #600b33, #4e0929, #37061d, #250413, #12020a

## Harmonies

- Complementary: #19d27b
- Analogous: #d219cc, #d21f19
- Triadic: #6fd219, #196fd2
- Split-complementary: #19d21f, #19ccd2
- Tetradic: #ccd219, #19d27b, #1f19d2

## Colors that go with #d2196f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d2196f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d2196f in 4 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d2196f: 12 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #d2196f in 4 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 4 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #d2196f, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #d2196f in 5 real palettes, including Walgreens's brand system and Wise's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wise (https://brandsweets.com/colors/brands/wise-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #d2196f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d2196f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a91459 (7.16:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e01a76 (4.58:1); AA: background → #f2f2f2 (4.57:1); AAA: text → #ed68a6 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d2196f-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d2196f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.