# #d180fa

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d180fa`
- RGB: rgb(209, 128, 250)
- HSL: hsl(280, 92%, 74%)
- OKLCH: oklch(0.732 0.186 313.3)
- Relative luminance: 0.359
- Nearest named color: Illicit Purple (#bf77f6, Δ 3.827) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d180fa

## Tints & shades

- Tints (toward white): #d589fa, #da98fb, #dda2fb, #e3b1fc, #e6bafc, #eac4fd, #efd3fd, #f3ddfe, #f8ebfe, #fbf5ff
- Shades (toward black): #c55df8, #b83bf7, #ac19f5, #9909e1, #8208bf, #6b079d, #53057a, #3c0458, #250236, #0d0114

## Harmonies

- Complementary: #a8fa80
- Analogous: #9480fa, #fa80e5
- Triadic: #fad180, #80fad1
- Split-complementary: #e5fa80, #80fa94
- Tetradic: #fa9480, #a8fa80, #80e5fa

## Colors that go with #d180fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #d180fa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #d180fa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Amber** #ffbf00 [pool] — Amber is paired with #d180fa in 3 real palettes, including Gumroad's brand system and Ahrefs's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d180fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d180fa in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #d180fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Goldenrod** #daa520 [harmony: split] — Goldenrod is a split-complement of #d180fa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/goldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #d180fa, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b32cf6 (4.56:1); AA: background → #383838 (4.57:1); AAA: text → #8908c9 (7.14:1); AAA: background → #141414 (7.18:1)
- On black (#000000): 8.18:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d180fa-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d180fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.