# #d13d91

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d13d91`
- RGB: rgb(209, 61, 145)
- HSL: hsl(326, 62%, 53%)
- OKLCH: oklch(0.601 0.2 350)
- Relative luminance: 0.1894
- Nearest named color: Beetroot Purple (#d33376, Δ 3.977) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d13d91

## Tints & shades

- Tints (toward white): #d6519d, #da62a6, #df77b2, #e387bb, #e89cc7, #ecacd0, #f0c1dc, #f4d2e5, #f9e6f1, #fdf7fa
- Shades (toward black): #c62f85, #b22a77, #9d2569, #88205b, #781c50, #631742, #4e1234, #3a0e27, #250919, #11040b

## Harmonies

- Complementary: #3dd17d
- Analogous: #c83dd1, #d13d47
- Triadic: #91d13d, #3d91d1
- Split-complementary: #47d13d, #3dd1c8
- Tetradic: #d1c83d, #3dd17d, #3d47d1

## Colors that go with #d13d91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d13d91's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d13d91: 4 real palettes, including Ulta Beauty's brand system and Maybelline's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #d13d91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d13d91: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #d13d91 in 3 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Tequila Sunrise put Orange beside #d13d91, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d13d91 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including Sunset Boulevard and Night Market put Tomato beside #d13d91, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d0398f (4.5:1); AA: background → #0a0a0a (4.51:1); AAA: text → #9d2569 (7.24:1)
- On black (#000000): 4.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #de73af (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d13d91-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d13d91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.