# #d12dd7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d12dd7`
- RGB: rgb(209, 45, 215)
- HSL: hsl(298, 68%, 51%)
- OKLCH: oklch(0.623 0.261 326.5)
- Relative luminance: 0.2034
- Nearest named color: Awkward Purple (#d208cc, Δ 2.718) — https://brandsweets.com/colors/awkward-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d12dd7

## Tints & shades

- Tints (toward white): #d643db, #da54de, #de69e2, #e37ee7, #e894eb, #eba5ee, #f0baf2, #f5d0f6, #f8e1f9, #fdf6fd
- Shades (toward black): #c026c5, #af22b4, #9a1e9f, #851a89, #751778, #601363, #4b0f4d, #360b38, #260727, #110311

## Harmonies

- Complementary: #33d72d
- Analogous: #7c2dd7, #d72d88
- Triadic: #d7d12d, #2dd7d1
- Split-complementary: #88d72d, #2dd77c
- Tetradic: #d77c2d, #33d72d, #2d88d7

## Colors that go with #d12dd7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #d12dd7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #d12dd7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d12dd7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #d12dd7 in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d12dd7: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #d12dd7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d12dd7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #d12dd7: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c827ce (4.53:1); AA: background → #121212 (4.52:1); AAA: text → #961d9a (7.14:1)
- On black (#000000): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd65e2 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d12dd7-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d12dd7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.