# #d1231a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d1231a`
- RGB: rgb(209, 35, 26)
- HSL: hsl(3, 78%, 46%)
- OKLCH: oklch(0.554 0.208 29.1)
- Relative luminance: 0.1483
- Nearest named color: Angry Tomato (#d82029, Δ 1.828) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d1231a

## Tints & shades

- Tints (toward white): #e42a21, #e64037, #ea5a53, #ec7069, #ef8580, #f29b97, #f5b1ad, #f8cbc9, #fbe1df, #fef6f6
- Shades (toward black): #bf2018, #ac1d15, #961913, #841610, #71130e, #5f100c, #4d0d0a, #360907, #240604, #120302

## Harmonies

- Complementary: #1ac8d1
- Analogous: #d11a6c, #d17e1a
- Triadic: #1ad123, #231ad1
- Split-complementary: #1ad17e, #1a6cd1
- Tetradic: #6cd11a, #1ac8d1, #7e1ad1

## Colors that go with #d1231a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d1231a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d1231a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #d1231a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d1231a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d1231a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d1231a in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d1231a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d1231a: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac1d15 (7.14:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e3261c (4.56:1); AA: background → #ededed (4.52:1); AAA: text → #ec7069 (7.09:1)

## Brands using this color

- **State Farm** — primary #d62311 (Δ 1.108) — https://brandsweets.com/colors/brands/statefarm-com
- **Foot Locker** — secondary #d12e20 (Δ 1.119) — https://brandsweets.com/colors/brands/footlocker-com
- **Burberry** — secondary #d5151f (Δ 1.275) — https://brandsweets.com/colors/brands/burberry-com
- **Burger King** — primary #d62300 (Δ 1.429) — https://brandsweets.com/colors/brands/bk-com
- **Behance** — accent #d00d00 (Δ 1.62) — https://brandsweets.com/colors/brands/behance-net
- **Wells Fargo** — primary #d71e28 (Δ 1.657) — https://brandsweets.com/colors/brands/wellsfargo-com
- **GitHub** — danger #cf222e (Δ 1.687) — https://brandsweets.com/colors/brands/github
- **MAC Cosmetics** — secondary #da1717 (Δ 1.746) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Ferrari** — primary #d40000 (Δ 1.777) — https://brandsweets.com/colors/brands/ferrari-com
- **M&M's** — secondary #d70100 (Δ 1.817) — https://brandsweets.com/colors/brands/mms-com
- **Coinbase** — danger #cf202f (Δ 1.877) — https://brandsweets.com/colors/brands/coinbase
- **Wise** — accent #cb272f (Δ 1.928) — https://brandsweets.com/colors/brands/wise-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d1231a-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d1231a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.