# #d0d968

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d0d968`
- RGB: rgb(208, 217, 104)
- HSL: hsl(65, 60%, 63%)
- OKLCH: oklch(0.855 0.138 113.1)
- Relative luminance: 0.6404
- Nearest named color: Alligator Alley (#c5d17b, Δ 3.578) — https://brandsweets.com/colors/alligator-alley
- Moods: vivid
- Page: https://brandsweets.com/colors/d0d968

## Tints & shades

- Tints (toward white): #d5dd78, #d9e085, #dee495, #e2e8a1, #e7ecb1, #ebefbe, #f0f3ce, #f4f6da, #f9faeb, #fcfdf7
- Shades (toward black): #c8d350, #c1cd37, #acb82e, #959f28, #828b23, #6b721d, #545a16, #3d4110, #26290a, #0f1004

## Harmonies

- Complementary: #7168d9
- Analogous: #d9aa68, #97d968
- Triadic: #68d0d9, #d968d0
- Split-complementary: #6897d9, #aa68d9
- Tetradic: #68d9aa, #7168d9, #d96897

## Colors that go with #d0d968

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d0d968: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #d0d968 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #d0d968 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #d0d968: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #d0d968 in 8 real palettes, including Diner and Wise's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d0d968: 7 real palettes, including FIFA's brand system and LEGO's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #d0d968: 5 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #d0d968 in 4 real palettes, including Google's brand system and Streetwear, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Streetwear (https://brandsweets.com/palettes/bold#streetwear), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737a1f (4.63:1); AA: background → #595959 (4.61:1); AAA: text → #545a16 (7.37:1); AAA: background → #3d3d3d (7.14:1)
- On black (#000000): 13.81:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d0d968-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d0d968" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.