# #d0901b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d0901b`
- RGB: rgb(208, 144, 27)
- HSL: hsl(39, 77%, 46%)
- OKLCH: oklch(0.7 0.141 75.6)
- Relative luminance: 0.3344
- Nearest named color: peru (#cd853f, Δ 4.146) — https://brandsweets.com/colors/peru
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d0901b

## Tints & shades

- Tints (toward white): #e29f22, #e5a938, #e9b453, #ecbe6a, #efc881, #f2d297, #f4dcae, #f8e7c9, #fbf1df, #fefbf6
- Shades (toward black): #be8419, #ac7716, #956813, #835b11, #714e0f, #5f420c, #4d350a, #362607, #241905, #120d02

## Harmonies

- Complementary: #1b5ad0
- Analogous: #d0361b, #b5d01b
- Triadic: #1bd090, #901bd0
- Split-complementary: #1bb5d0, #361bd0
- Tetradic: #1bd036, #1b5ad0, #d01bb5

## Colors that go with #d0901b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d0901b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #d0901b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 5 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #d0901b, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #d0901b in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #d0901b: 5 real palettes, including Paper & Pine and Open House, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #d0901b, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d0901b in 6 real palettes, including Cider and Forest Floor, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #d0901b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #996b14 (4.7:1); AA: background → #333333 (4.62:1); AAA: text → #75520f (7.07:1); AAA: background → #0f0f0f (7.02:1)
- On black (#000000): 7.69:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Chevrolet** — accent #cd9834 (Δ 1.992) — https://brandsweets.com/colors/brands/chevrolet-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d0901b-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d0901b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.