# #d04d39

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d04d39`
- RGB: rgb(208, 77, 57)
- HSL: hsl(8, 62%, 52%)
- OKLCH: oklch(0.594 0.17 31.2)
- Relative luminance: 0.1901
- Nearest named color: Bacon Strips (#df3f32, Δ 3.127) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d04d39

## Tints & shades

- Tints (toward white): #d55f4d, #d96e5e, #de8173, #e29083, #e7a298, #ecb5ac, #efc4bd, #f4d6d2, #f8e5e2, #fdf8f7
- Shades (toward black): #c2412e, #ae3a29, #9d3525, #882e20, #74271b, #5f2016, #4a1911, #3a130e, #250d09, #110604

## Harmonies

- Complementary: #39bcd0
- Analogous: #d03970, #d09939
- Triadic: #39d04d, #4d39d0
- Split-complementary: #39d099, #3970d0
- Tetradic: #70d039, #39bcd0, #9939d0

## Colors that go with #d04d39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d04d39: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d04d39 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #d04d39 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d04d39: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d04d39 in 7 real palettes, including Trailhead and McDonald's's brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and Tim Hortons's brand system put Blue beside #d04d39, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #d04d39: 4 real palettes, including Diner and Clean Beauty, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including LG's brand system and BrandSweets's brand system put Champagne beside #d04d39, as the accent. Seen in: LG (https://brandsweets.com/colors/brands/lg-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cf4630 (4.59:1); AA: background → #0a0a0a (4.53:1); AAA: text → #9d3525 (7.07:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd7d6e (7.23:1)

## Brands using this color

- **Sourcegraph** — accent #d14d41 (Δ 0.883) — https://brandsweets.com/colors/brands/sourcegraph-com
- **Notion** — danger #d44c47 (Δ 1.793) — https://brandsweets.com/colors/brands/notion

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d04d39-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d04d39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.