# #d043ad

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d043ad`
- RGB: rgb(208, 67, 173)
- HSL: hsl(315, 60%, 54%)
- OKLCH: oklch(0.617 0.209 339.3)
- Relative luminance: 0.2044
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 4.756) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d043ad

## Tints & shades

- Tints (toward white): #d454b4, #d968bd, #dd78c4, #e28dcd, #e79dd4, #ebaddb, #f0c2e4, #f4d2eb, #f9e7f4, #fdf7fb
- Shades (toward black): #c832a2, #b42d92, #9f2881, #8b2371, #761e60, #621850, #4e133f, #390e2e, #25091e, #10040d

## Harmonies

- Complementary: #43d067
- Analogous: #ad43d0, #d04367
- Triadic: #add043, #43add0
- Split-complementary: #67d043, #43d0ad
- Tetradic: #d0ad43, #43d067, #4367d0

## Colors that go with #d043ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #d043ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #d043ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d043ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d043ad: 3 real palettes, including Hasbro's brand system and Maybelline's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d043ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d043ad in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d043ad in two real palettes: Dunkin''s brand system and Loom's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Night Market put Tomato beside #d043ad, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cc33a6 (4.57:1); AA: background → #121212 (4.54:1); AAA: text → #9b277e (7.03:1)
- On black (#000000): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db70c1 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d043ad-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d043ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.