# #d040fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d040fc`
- RGB: rgb(208, 64, 252)
- HSL: hsl(286, 97%, 62%)
- OKLCH: oklch(0.658 0.272 316.8)
- Relative luminance: 0.241
- Nearest named color: Flamingo Queen (#cc33ff, Δ 1.882) — https://brandsweets.com/colors/flamingo-queen
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d040fc

## Tints & shades

- Tints (toward white): #d554fc, #d963fd, #de77fd, #e186fd, #e69bfd, #ebaffe, #efbefe, #f4d2fe, #f8e1ff, #fdf5ff
- Shades (toward black): #c922fc, #c104fb, #ae03e2, #9703c4, #8003a6, #680288, #510269, #3e0150, #270132, #0f0014

## Harmonies

- Complementary: #6cfc40
- Analogous: #7240fc, #fc40ca
- Triadic: #fcd040, #40fcd0
- Split-complementary: #cafc40, #40fc72
- Tetradic: #fc7240, #6cfc40, #40cafc

## Colors that go with #d040fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d040fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d040fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d040fc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d040fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #d040fc in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d040fc: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Indigo** #4b0082 [pool] — Indigo shows up next to #d040fc in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #d040fc in Taco Bell's brand system, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.61:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be04f6 (4.63:1); AA: background → #1f1f1f (4.57:1); AAA: text → #8f03ba (7.27:1)
- On black (#000000): 5.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d963fd (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d040fc-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d040fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.