# #d03e43 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#d03e43` - RGB: rgb(208, 62, 67) - HSL: hsl(358, 61%, 53%) - OKLCH: oklch(0.579 0.183 23.2) - Relative luminance: 0.1726 - Nearest named color: Bento Box (#cc363c, Δ 1.617) — https://brandsweets.com/colors/bento-box - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/d03e43 ## Tints & shades - Tints (toward white): #d55357, #d96367, #de787b, #e2888b, #e79c9f, #ebadaf, #f0c1c3, #f4d2d3, #f9e6e7, #fdf7f7 - Shades (toward black): #c53035, #b12b2f, #9c262a, #872124, #771d20, #63181a, #4e1315, #390e0f, #25090a, #100404 ## Harmonies - Complementary: #3ed0cb - Analogous: #d03e8c, #d0823e - Triadic: #43d03e, #3e43d0 - Split-complementary: #3ed082, #3e8cd0 - Tetradic: #8cd03e, #3ed0cb, #823ed0 ## Colors that go with #d03e43 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d03e43: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d03e43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d03e43: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #d03e43 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #d03e43, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d03e43: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d03e43 in 5 real palettes, including Farmers Market and Clay & Linen, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen - **Denim** #1560bd [pool] — Designers have shipped Denim with #d03e43: 19 real palettes, including McDonald's's brand system and Etsy's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a4282c (7.2:1) - On black (#000000): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d14247 (4.58:1); AA: background → #fafafa (4.52:1); AAA: text → #de787b (7.08:1) ## Brands using this color - **Riot Games** — secondary #d1363a (Δ 1.235) — https://brandsweets.com/colors/brands/riotgames-com - **DuckDuckGo** — secondary #d83544 (Δ 1.78) — https://brandsweets.com/colors/brands/duckduckgo-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d03e43-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#d03e43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.