# #d039b0

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d039b0`
- RGB: rgb(208, 57, 176)
- HSL: hsl(313, 62%, 52%)
- OKLCH: oklch(0.609 0.222 337.9)
- Relative luminance: 0.1947
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 3.613) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d039b0

## Tints & shades

- Tints (toward white): #d54db8, #d95ebe, #de73c7, #e283cd, #e798d6, #ecacde, #efbde5, #f4d2ed, #f8e2f3, #fdf7fc
- Shades (toward black): #c22ea2, #ae2991, #9d2583, #882072, #741b60, #5f164f, #4a113e, #3a0e30, #25091f, #11040e

## Harmonies

- Complementary: #39d05a
- Analogous: #a539d0, #d03964
- Triadic: #b0d039, #39b0d0
- Split-complementary: #64d039, #39d0a5
- Tetradic: #d0a539, #39d05a, #3964d0

## Colors that go with #d039b0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #d039b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #d039b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d039b0: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d039b0: 3 real palettes, including Hasbro's brand system and Maybelline's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d039b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d039b0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d039b0 in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d039b0 in two real palettes: Loom's brand system and Dunkin''s brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ca2fa9 (4.68:1); AA: background → #0d0d0d (4.53:1); AAA: text → #99247f (7.21:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd6ec5 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d039b0-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d039b0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.