# #d02f8a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d02f8a`
- RGB: rgb(208, 47, 138)
- HSL: hsl(326, 63%, 50%)
- OKLCH: oklch(0.585 0.211 351.4)
- Relative luminance: 0.1728
- Nearest named color: Benevolent Pink (#dd1188, Δ 2.924) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d02f8a

## Tints & shades

- Tints (toward white): #d54496, #d959a2, #dd69ab, #e27eb7, #e693c2, #eba8ce, #f0bcda, #f4cde3, #f8e2ef, #fdf7fa
- Shades (toward black): #bb2a7c, #aa2771, #962264, #851e58, #70194b, #5b153d, #4b1132, #360c24, #250819, #11040b

## Harmonies

- Complementary: #2fd075
- Analogous: #c52fd0, #d02f3a
- Triadic: #8ad02f, #2f8ad0
- Split-complementary: #3ad02f, #2fd0c5
- Tetradic: #d0c52f, #2fd075, #2f3ad0

## Colors that go with #d02f8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #d02f8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d02f8a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d02f8a: 5 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d02f8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d02f8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #d02f8a in 3 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Rippling's brand system put Orange beside #d02f8a, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/orange
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d02f8a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9e2469 (7.22:1)
- On black (#000000): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d1338d (4.57:1); AA: background → #fafafa (4.52:1); AAA: text → #df72b0 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d02f8a-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d02f8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.