# #d02f42 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#d02f42` - RGB: rgb(208, 47, 66) - HSL: hsl(353, 63%, 50%) - OKLCH: oklch(0.565 0.196 20.3) - Relative luminance: 0.1584 - Nearest named color: Bento Box (#cc363c, Δ 1.435) — https://brandsweets.com/colors/bento-box - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/d02f42 ## Tints & shades - Tints (toward white): #d54455, #d95968, #dd6977, #e27e8a, #e6939d, #eba8b0, #f0bcc2, #f4cdd2, #f8e2e5, #fdf7f7 - Shades (toward black): #bb2a3b, #aa2736, #96222f, #851e2a, #701924, #5b151d, #4b1118, #360c11, #25080c, #110405 ## Harmonies - Complementary: #2fd0bd - Analogous: #d02f92, #d06d2f - Triadic: #42d02f, #2f42d0 - Split-complementary: #2fd06d, #2f92d0 - Tetradic: #92d02f, #2fd0bd, #6d2fd0 ## Colors that go with #d02f42 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d02f42: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d02f42 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue - **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #d02f42: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d02f42: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #d02f42 in 6 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #d02f42, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d02f42: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d02f42 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a62635 (7.12:1) - On black (#000000): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d33c4d (4.52:1); AA: background → #f2f2f2 (4.5:1); AAA: text → #e07682 (7.08:1) ## Brands using this color - **Riot Games** — secondary #d1363a (Δ 1.59) — https://brandsweets.com/colors/brands/riotgames-com - **DuckDuckGo** — secondary #d83544 (Δ 1.963) — https://brandsweets.com/colors/brands/duckduckgo-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d02f42-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#d02f42" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.