# #d02589

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d02589`
- RGB: rgb(208, 37, 137)
- HSL: hsl(325, 70%, 48%)
- OKLCH: oklch(0.578 0.219 351.1)
- Relative luminance: 0.1654
- Nearest named color: Benevolent Pink (#dd1188, Δ 2.536) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d02589

## Tints & shades

- Tints (toward white): #db3395, #df49a0, #e35fac, #e774b7, #ea8ac2, #eea0cd, #f2b5d9, #f6cbe4, #fae1ef, #fdf6fa
- Shades (toward black): #bf227d, #a91e6f, #981b64, #821755, #71144a, #5f113f, #4a0d30, #380a25, #230617, #11030b

## Harmonies

- Complementary: #25d06c
- Analogous: #c225d0, #d02533
- Triadic: #89d025, #2589d0
- Split-complementary: #33d025, #25d0c2
- Tetradic: #d0c225, #25d06c, #2533d0

## Colors that go with #d02589

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #d02589 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d02589's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d02589: 5 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d02589: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d02589: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d02589 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #d02589: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Gold** #ffd700 [pool] — Gold shows up next to #d02589 in two real palettes: Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a51d6c (7.02:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d9268e (4.62:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #e56cb2 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d02589-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d02589" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.