# #d01183

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d01183`
- RGB: rgb(208, 17, 131)
- HSL: hsl(324, 85%, 44%)
- OKLCH: oklch(0.567 0.228 352.5)
- Relative luminance: 0.1545
- Nearest named color: mediumvioletred (#c71585, Δ 1.858) — https://brandsweets.com/colors/mediumvioletred
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d01183

## Tints & shades

- Tints (toward white): #e71392, #ee2ba0, #f042aa, #f25fb7, #f476c2, #f68ecc, #f8aad9, #fac2e3, #fcdef0, #fef6fb
- Shades (toward black): #bd0f77, #aa0e6b, #970c5f, #840b54, #710948, #5e083c, #4b0630, #390524, #260318, #13020c

## Harmonies

- Complementary: #11d05d
- Analogous: #bc11d0, #d01124
- Triadic: #83d011, #1183d0
- Split-complementary: #24d011, #11d0bc
- Tetradic: #d0bc11, #11d05d, #1124d0

## Colors that go with #d01183

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d01183's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #d01183 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d01183: 7 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d01183: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d01183: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #d01183 in 3 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d01183 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #d01183: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa0e6b (7.04:1)
- On black (#000000): 4.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #de128c (4.57:1); AA: background → #f0f0f0 (4.51:1); AAA: text → #f25fb7 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d01183-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d01183" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.